Scotiabank Arena is the latest brand to bow to Drake mania, as the venue announced on Friday that it has changed its name for a relatively pointles...
, as the venue announced on Friday that it has changed its name for a relatively pointless two-day span on October 6 and 7 to celebrate
During the temporary Drakeover, new exterior signage adorns the arena exterior, while all of Scotiabank Arena's social channels have been rebranded for the two-day affair. "We are thrilled to work with Scotiabank as they share their naming rights to help celebrate the 10-year anniversary of the Raptors' partnership with Drake and OVO."
News of the temporary rebrand comes just a day after a similar Drake takeover was announced for Bloor GO station, triggering angry responses from disgruntled members of the public" art will be parked outside of the arena on October 6 and 7 for fans to see and photograph — instead of, you know, moving TTC customers around the city.
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