ALLAN HILLS, March 19 — With his moustache caked in icicles and frozen droplets, glaciologist Peter Neff shows his 220,000 TikTok followers a sample of old ice excavated from...
ALLAN HILLS, March 19 — With his moustache caked in icicles and frozen droplets, glaciologist Peter Neff shows his 220,000 TikTok followers a sample of old ice excavated from Antarctica’s Allan Hills.The greenhouse gases trapped inside carry precious information on Earth’s past climate, explains @icy_pete as he brings the translucid nugget closer to the camera.
Neff is one of 17 tiktokers and instagrammers listed in the 2023 Climate Creators to Watch, a collaboration between startup media Pique Action and the Harvard School of Public Health.Some experts are also using the platform as a megaphone for climate action. The researcher sees his @climatehuman channel as a way to motivate people, especially younger demographics, to become activists.Bringing climate literacy on TikTok is crucial to counterbalancing climate-related misinformation, according to Doug McNeall, a climate scientist at the UK Met Office and lecturer at the University of Exeter.
An analysis by US-based public interest think tank Advance Democracy found the number of views of TikTok videos using seven hashtags associated with climate change denialism such as “#ClimateScam” and “#FakeClimateChange” increased by more than 50 per cent over the course of 2022, to 14 million views.
To push back against misinformation on TikTok, scientists say they must first grab the users’ attention.
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