OpenAI's apparent homage to the movie Her featuring the voice likeness of Scarlett Johansson is fuelling a backlash against artificial intelligence across Hollywood, executives told Reuters.
The 76th Cannes Film Festival - Photocall for the film Asteroid City in competition - Cannes, France, May 24, 2023. Cast member Scarlett Johansson poses.OpenAI's apparent homage to the movie Her featuring the voice likeness of Scarlett Johansson is fuelling a backlash against artificial intelligence across Hollywood, executives told Reuters.
OpenAI stunned the world in February with feature film-like quality videos generated by its text-to-video tool, Sora. Since then, Hollywood executives and agents have met the company multiple times to discuss potential creative partnerships and applications of the technology, according to agents and industry executives.
OpenAI CEO Sam Altman said in a statement Monday that the voice "is not Scarlett Johansson's, and it was never intended to resemble hers. We cast the voice actor behind Sky's voice before any outreach to Ms. Johansson." But technologists in the entertainment industry view Sora as a promising potential tool to augment the film- and TV-making process. They see near-term applications for the technology to accelerate the pace of digital effects.
Singer Bette Midler used California law to reclaim her own voice in a case legal scholars point to as establishing a precedent. She successfully sued Ford's advertising agency, Young & Rubicam, for hiring a former backup singer to imitate her rendition of Do You Want to Dance? in a car commercial after she rejected an offer to perform the song.
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