Workers install racking to mount solar panels on a home in Calgary.
Surging demand for rooftop solar in Alberta is sparking what advocates call a rise in shady sales tactics by those seeking to cash in on the boom.Surging demand for rooftop solar in Alberta is sparking what advocates call a rise in shady sales tactics by those seeking to cash in on the boom.
The federal government's Greener Homes incentive program has also helped to drive interest through its generous offering of grants and loans for home solar installations. It's not hard to find other stories of disreputable business practices by companies operating within the young industry. But Heather MacKenzie, executive director of Solar Alberta — a community of solar professionals and enthusiasts that aims to both advocate for the industry and educate the public — acknowledged she has also heard complaints, stemming from overly aggressive door-to-door salespeople to false advertising to outright fraud.
Most of these complaints likely stem from consumers who have been pressured at the door to immediately sign a contract that they then can't get out of, or from those who have been promised too-good-to-be-true rates of return, said Greg Sauer, vice-president of business development for SkyFire Energy, Calgary's largest and most established solar installation company.
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