President of Live Nation, Ticketmaster’s parent company, tells Senate judiciary committee the bots caused technical glitches
Joe Berchtold, president of Live Nation, during a Senate judiciary committee hearing at the US Capitol on 24 January.Joe Berchtold, president of Live Nation, during a Senate judiciary committee hearing at the US Capitol on 24 January.First published on Tue 24 Jan 2023 18.13 GMT
“We knew bots would attack the on-sale, and planned accordingly. We were then hit with three times the amount of bot traffic than we had ever experienced, and for the first time in 400 Verified Fan on-sales, they came after our Verified Fan access code servers,” Berchtold said. “While the bots failed to penetrate our system or acquire any tickets, the attack required us to slow down and even pause our sales.
Venues are “afraid to go to someone else because they’re afraid they won’t get the ask they want,” Klobuchar said. “This is the definition of a monopoly because Live Nation is so powerful that it doesn’t even need to exert pressure, it doesn’t need to threaten because people just fall in line.” Senator Richard Blumenthal told Berchtold that Live Nation pointing fingers at scalper bots ignores the control the company has in the market. Blumenthal pointed out that Live Nation could go after scalpers by reporting them to officials.
“We absolutely agree there are a lot of problems in the industry, and as the leading player, we have an obligation to do better,” he said. Mickelson pointed out that Ticketmaster, when selling tickets for artists like Taylor Swift, makes more money as tickets get more expensive through dynamic prices.
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