pstrongSince taking over the helm as Group CEO in January 2023, Jeffrey has been steering SBS Transit into its next phase of transformative growth and setting new benchmarks for the public transportation industry./strong/p pNo stranger to the industry, Jeffrey spent his first seven years in SBS Transit with the rail division.
SBS Transit’s Jeffrey Sim awarded Executive of the Year in Transportation at SBR Management Excellence Awards 2023
Fuelled by an unrelenting quest in wanting to improve constantly, Jeffrey recognised early on that the Company could achieve more by leveraging the strengths and experience of others who are like-minded. For this reason, he continues to take a direct interest in driving innovation and fostering collaboration in spite of his busy schedule.
A strong advocate of public transport, Jeffrey believes that the local transport network should be inclusive and accessible to all, including persons with disabilities . Under his leadership, more strategic initiatives have been introduced under the SBS Transit’s signature “Travel with Confidence” programme.
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