SEOUL : Samsung Electronics unveiled its latest foldable smartphones on Wednesday, keeping prices around the same level three years in a row as it seeks to challenge Apple's dominance in the premium market.The world's largest smartphone maker pioneered the segment in 2019, betting that it would appeal to
SEOUL : Samsung Electronics unveiled its latest foldable smartphones on Wednesday, keeping prices around the same level three years in a row as it seeks to challenge Apple's dominance in the premium market.
Samsung, a leader in the segment with 63 per cent market share in the first quarter, is looking to accelerate the growth trajectory with an aggressive pricing plan and faster rollout, industry analysts said. Samsung's 7.6-inch screen Fold5, lighter and thinner than last year's model, offers a bigger vapour chamber for better heat management when gaming or multitasking and a 41 per cent thinner stylus.The unveiling of the latest models comes weeks earlier than last year - seen by analysts as a bid to keep the limelight for longer before the next iPhone release.
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