Salesforce kicks off its Dreamforce conference with update to its Einstein AI software platform
Salesforce kicked off its annual Dreamforce user conference this week in San Francisco with the launch of an updated set of generative artificial intelligence software tools.
On Tuesday, Salesforce announced updates to Einstein, including the debut of Einstein Copilot, a conversational AI assistant that can be used across the company’s software portfolio. “Einstein Copilot will drive productivity by assisting users within their flow of work, enabling them to ask questions in natural language, and receive relevant and trustworthy answers that are grounded in secure proprietary company data from Salesforce Data Cloud,” the company said in its launch announcement.
Salesforce explained that Einstein Copilot can summarize customer activity, streaming customer service interactions, automatically generate email for marketing campaigns, and manage catalog data, among other things.
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