KOTA KINABALU: The state’s new tourism tagline 'Feel Sabah, North Borneo' is appealing to Western and European tourists, says Datuk Joniston Bangkuai.
KOTA KINABALU: The state’s new tourism tagline"Feel Sabah, North Borneo" is appealing to Western and European tourists, says Datuk Joniston Bangkuai.
This was some of the feedback STB officials got from travel and tour agents from foreign countries at the recently concluded ITB Berlin 2023. He said STB is driven to implement good changes in its promotional strategy to ensure that visitors will not just see Sabah, North Borneo, but will experience it in a personal and meaningful way.
Bangkuai also said Sabah’s diverse tourism offerings had remained a pulling force, especially for Western and European tourists, who appreciate adventure and exploring off the beaten tracks.
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