KOTA KINABALU: Sabah is looking to host more international sporting events like the ongoing 2023 Malaysia Borneo Football Cup to nurture the sports tourism industry, said Datuk Joniston Bangkuai.
“It aligns perfectly with our vision of promoting sports tourism and attracting families who seek a unique blend of sports education and leisure,” he said during the welcome dinner for the tournament participants yesterday.
Bangkuai, who is Sabah Assistant Tourism, Culture, and Environment Minister and Sabah Tourism Board chairman, said the state recognised the Borneo Football Cup’s potential to draw aspiring footballers and their families to Sabah.
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