MOSCOW : Russian jeweller Sokolov has opened its first store in China, it announced on Tuesday, following through on a planned pivot to Asia as access to Western markets dwindles. Sokolov had been planning to launch a retail network in Germany last year but changed tack as Western markets shunned Russian
MOSCOW : Russian jeweller Sokolov has opened its first store in China, it announced on Tuesday, following through on a planned pivot to Asia as access to Western markets dwindles.
The shop in a Shanghai mall is the first part of a three-store pilot project in China, Sokolov said in a statement, and makes Sokolov the first Russian jeweller to enter China's offline retail market.
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