Canada set a new mark with 27 players on an NBA roster for the beginning of the 2023-24 campaign. It's the 10th straight season Canada has been the most represented country in the league outside the United States.
"We know that NBA players drive interest in their home countries and region," deputy commissioner Mark Tatum said on a Zoom call last week. "Last year, we saw viewership in Canada grow some 13 per cent... largely in part because of the level of talent that we're seeing in Canada."
Canada defeated the U.S. in the bronze-medal game at the World Cup in September, its first-ever medal and first time defeating the Americans at the competition. The tournament bumped Canada from 15th to sixth in the world rankings. "No country outside the United States has more players than Canada does. To see them out on the court, with SGA, RJ Barrett, Dwight Powell, Lu Dort -- what a great team, and a great representation of the country and to bring home their first medal was really, really terrific."
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