Queen's death creates frenzy for royal merchandise in Surrey and abroad

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Queen's death creates frenzy for royal merchandise in Surrey and abroad
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Surrey\u0027s Jonara Oliveira runs an Etsy shop selling embroidery hoops depicting the queen and one of her beloved corgis. Sales are spiking.

The booming demand to own these items offers a glimpse into a royal memorabilia industry that has surged in the wake of the British monarch’s death and is growing stronger as the globe continues with its 10 days of mourning leading up to her Monday funeral.Start your day with a roundup of B.C.-focused news and opinion delivered straight to your inbox at 7 a.m., Monday to Friday.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc.

Demand soared once more, when the queen died on Sept. 8. In the last week, she sold four times the average of the last six months and searches for her products rose by 110 per cent. Visits to her shop are now even higher than during the jubilee.When compared to the five weeks before Sept. 8, sales of the silver stamp have increased by 900 per cent in the last week, said Canada Post spokesperson Lisa Liu.

“It marks the longest reign in British history and that’s quite, quite incredible, when you think about it,” said the marketing professor at the University of Toronto’s Rotman School of Management. Marks & Spencer, John Lewis and Primark, U.K. shops known to sell royal merchandise, have also yet to release queen-related products. Soberman suspects they want to avoid being seen as being in “bad taste” during the mourning period.Kijiji has dozens of active listings for royal memorabilia and since Sept. 8, experienced an average 2,000 searches per day for “Queen Elizabeth” related keywords across Canada, said Kent Sikstrom, Kijiji Canada’s community relations manager, in an email.

Marketplace listings show a mix of traditional merchandise like Royal Doulton figurines, special edition coins and stamps along with more quirky products. Prince William’s marriage to Kate Middleton, now the Princess of Wales, generated a Swarovski crystal-encrusted Ring Pop inspired by her sapphire engagement rock, New Balance sneakers stitched with their names on the tongue and beers, duvets and barf bags.

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