The Quebec government is facing criticism for cutting funding to assist people in taking French courses while simultaneously launching a $2.5 million advertising campaign to encourage Quebecers to speak more French.
French Language Minister Jean-François Roberge said Quebec ers have a collective responsibility to speak French and to insist on being spoken to in French. The Quebec government has decided to cut financial assistance for people enrolling in part-time, French-language courses and to spend $2.5 million on a new advertising campaign to encourage Quebec ers to speak more French.
The provincial government has also revised the eligibility conditions for financial assistance for businesses. The ads show different people like a worker in a coffee shop, a store clerk and a taxi driver saying "bonjour," instead of "bonjour/hi," — a bilingual greeting that has been a subject of controversy for years and continues to infuriate many Quebecers, including politicians.
Quebec French Language Funding Cuts Advertising Campaign Francization
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