Quebec’s Farnham Ale & Lager says they won’t be brewing any more of their popular Froot Loops IPA, following a cease and desist letter from cereal maker Kellogg’s.
In this Wednesday, Oct. 28, 2009 photo, Kellogg's Froot Loops and Frosted Flakes cereals are shown in Marysville, Pa. A Quebec brewery’s popular Fruit Loops beer will no longer be sold after the company received a letter from the makers of the popular cereal.
“We had a smile when we received it,” Farnham co-owner Jean Gadoua told CTVNews.ca. “How come it took so long?” While only four people came into the brewery that first day, but within 24 hours news of the beer had exploded on social media, and eventually caught the attention of the local media.
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