‘Push for speed backfired,’ Sonos CEO says as new products delayed

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‘Push for speed backfired,’ Sonos CEO says as new products delayed
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Sonos CEO Patrick Spence said he pushed the company to move too fast, and as a result two new products will have to be delayed until software is fixed.

Sonos CEO Patrick Spence today in the company’s third-quarter earnings call said that two new products scheduled for later this year will be delayed until major issues in the Sonos ecosystem are fixed.

Recommended Videos “The app situation has become a headwind to existing product sales,” Spence said. “And we believe our focus needs to be addressing the app ahead of everything else. This means delaying the two major new product releases we had planned for Q4, until our app experience meets the level of quality that we our customers and our partners expect from Sonos.”

Spence also shed a little light into why the entire Sonos system needed an overhaul — and why things went so wrong. He also said that the company is investing $20 million to $30 million to “address the short-term pain” and fix things, and “get back to customers raving about Sonos.”“A few years ago, we decided to embark on a complete ground-up rewrite of our app,” he said in his prepared remarks.

Spence said that the system rebuild really was about preparing for the future, and that the previous iteration couldn’t support what was coming.

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