Both the Prada and Miu Miu brands contributed to a strong performance of parent Prada Group in the first half of the year. Revenues amounted to 2.23 billion euros, up 17 percent.
Patrizio Bertelli,
Guerra underscored that the group’s “profitability further increased while we continued to consolidate our brands’ desirability with higher investments. We are still at the beginning of our strategic journey: we need to act with a long-term perspective, continuing to invest behind our brands, maintaining maximum focus on
At group level, sales of leather goods were up 12 percent; ready-to-wear rose 36 percent, and footwear gained 20 percent.The group continued to invest in its retail network upgrade with around 70 renovation projects completed in the semester to elevate customer experience and increase productivity.
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