Friday has been described as a soft deadline for initial offers before the process of determining the next owner of United gathers pace.
Broughton, a 75-year-old businessman who is the former chairman of British Airways and English soccer club Liverpool, went through all of that last year when heading a consortium that tried to buy Chelsea, with Raine also handling that sale. He made it to the final three, but eventually lost to Todd Boehly and Clearlake Capital, who paid $3 billion for the London club – a record for a soccer team.
“I don’t know how many bids there were for Chelsea, but there were at least half a dozen serious bids and that leaves four or five frustrated people,” Broughton said. “Jim, in the Chelsea case, made it clear at the outset that he wasn’t going to be interested at that price, it was too much. Wasn’t interested in discussing, joining in with other potential bidders and then made this very late bid.”
Broughton said he wouldn’t be surprised if only a “very small number” of buyers come forward for United, given the estimated price and further investment required to redevelop the club’s iconic Old Trafford stadium. “They might feel a knockout price … We’ll give you 6 billion as long as you sell it to us now and don’t carry on the auction.’ A take it or leave, something like that could easily settle it,” Broughton said.
That money has so far failed to produce success on the field, with Chelsea in the middle of the Premier League standings and fighting to stay in the Champions League after losing to Borussia Dortmund 1-0 in the first leg of the round of 16 on Wednesday.
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