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PLDT Inc.’s data arm Kayana Solutions Inc., formerly known as DigiCo, has partnered with Accenture Philippines for the establishment of a digital factory that will initially cater to the MVP Group, but will eventually become an open platform.Under the partnership, Accenture will oversee brand strategy, product research, and user interface and user experience design for Kayana through Song, its tech-powered creative group, addressing the digital needs of MVP Group business units.
“We probably have the most or one of the most extensive databases in the country,” Pangilinan said, citing units such as hospitals and tollways, which will then be mined and be used to make operations of business units more efficient.“The digital factory will bring together the skills and competencies that the Group needs to deliver hyper-personalized experiences that meet the needs of Filipinos,” he said.
Accenture Philippines Business And Industry
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