Pink macarons and empowerment: a day in the ‘World of Barbie’ FMTNews FMTLifestyle
The Dreamhouse in the interactive 1,850-sq-m ‘World of Barbie’ exhibition in Santa Monica, California.
A huge immersive attraction in Los Angeles – all bright colours and childhood whimsy, complete with Dreamhouse – has drawn tens of thousands of visitors, just as excitement builds for “Barbie”, a major Hollywood film based on the legendary doll this summer. In this surreal make-believe world, a morning news studio broadcasts bulletins about cute dog competitions, and a map shows perfect weather across the United States, with temperatures never rising above a balmy 27°C.
The two-storey experience also contains a museum tracking Barbie’s career since the first dolls – dressed up in heels and a black-and-white bathing suit – arrived in stores in 1959, and the iconic Dreamhouse. As well as providing Instagrammable moments, the interactive experience tries to impart an empowering message. Each box comes with a caption at the bottom, saying: “You can be anything you want.”
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