The Philippines participated in IBTM World 2024, highlighting its potential as a Meetings, Incentives, Conferences, and Exhibitions (MICE) destination.
The Philippines continues to rise as a fast-growing economy and an attractive destination for global business events. The Philippine delegation at the IBTM World 2024, featuring representatives from the Tourism Promotions Board (TPB) Philippines, The Manila Hotel, Blue Horizons Travel and Tours, Inc., Uni Orient Travel, Inc., and Travelite DMC Philippines showcased the best of what the Philippines has to offer as an ideal Meetings, Incentives, Conferences, and Exhibitions (M.I.C.E.
) destination. The Tourism Promotions Board (TPB) Philippines participated in IBTM World 2024 from Nov. 19 to 21 at Fira Barcelona Gran Via, which yielded 203 million sales leads. IBTM World is one of the leading global M.I.C.E. events held annually in Barcelona, Spain. The event brings together M.I.C.E. professionals from around the world, including event organizers, suppliers, M.I.C.E. practitioners to connect, network, and do business. This prestigious global M.I.C.E. event provided an unparalleled platform for the Philippines to highlight its world-class offerings and exceptional delegate experiences. IBTM World features exhibitors that showcase destinations, venues, and services for hosting events. Pre-scheduled appointments are also facilitated between buyers and seller participants to discuss possible partnerships and event opportunities. There were also thought-leadership panels, workshops, and discussions on industry trends, innovations, and best practices for the delegates to learn from. Led by the Office of the Deputy Chief Operating Officer for Marketing and Promotions acting head Teresita D.L. Landan, the TPB also spearheaded initiatives to promote the country’s M.I.C.E. capabilities, including a hosted breakfast for over 100 international buyers and media attendee
PHILIPPINES MICE TOURISM IBTM WORLD BUSINESS EVENTS
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