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A nationwide survey conducted by NielsenIQ Philippines Inc. for the Philippine Deposit Insurance Corp. (PDIC) revealed that awareness of the government institution safeguarding bank deposits among Filipino adults increased from 18% in 2024 to 31% in 2025. The report highlights meaningful progress and an opportunity to expand stakeholder engagement with the institution.
Awareness of the government institution safeguarding bank deposits among Filipino adults rose to 31 percent in 2025 from 18 percent in 2024, a nationwide survey showed.
The 2025 nationwide public awareness and reputation survey , conducted by market research firm NielsenIQ Philippines Inc. for the Philippine Deposit Insurance Corp. , highlighted meaningful progress alongside a critical opportunity to expand stakeholder engagement. The upward trend reflects sustained efforts by the corporation to educate the public on deposit insurance and its role in strengthening trust and stability in the financial system. The survey gathered insights from 1,500 respondents aged 18 and above across the Philippines.
It revealed that awareness is highest among individuals with banking experience, those in higher income brackets and residents in the Visayas. the data highlighted an urgent need to expand outreach among unbanked populations, lower-income groups and communities in Mindanao, where awareness remains low. Traditional media, especially television, emerged as the most influential source of information about the corporation, followed by social media platforms like Facebook and word-of-mouth.
These insights provide a roadmap for the PDIC to sharpen its communication strategies and ensure critical information reaches the right audiences through the most effective platforms. The NPARS aligns with global best practices in deposit insurance operations, particularly the Core Principles for Effective Deposit Insurance Systems set by the International Association of Deposit Insurers. The core principle on public awareness emphasizes continuous monitoring and independent evaluation of public awareness initiatives.
By adhering to these principles, the PDIC demonstrates its commitment to best practices and measurable impact. The corporation remains steadfast in its mission of protecting depositors and promoting financial stability. Depositors can take confidence in knowing that their savings are secured up to the maximum deposit insurance coverage of P1 million per depositor, per bank. Deposit insurance, as provided by the PDIC, is a government policy and a financial safety net that protects bank depositors, regardless of their banks’ condition.
Beyond protection, the PDIC continues to empower the public through ongoing information campaigns and educational initiatives. It equips people with the knowledge they need to make informed financial decisions and reinforces the importance of saving within the banking system.
Philippine Deposit Insurance Corp. Nielseniq Philippines Inc. Public Awareness Core Principles For Effective Deposit Insuranc International Association Of Deposit Insurers Bank Deposits Visayas Mindanao Outreach Communication Strategies Measurable Impact Best Practices
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