Pera Talks, a community-based financial literacy program by GCash, aims to address the concerningly low financial literacy rates in the Philippines. The program seeks to engage grassroots and rural communities, enabling them to access and benefit from digital financial services.
Pera Talks seeks to engage grassroots and rural communities, enabling them to access and benefit from digital financial services
In 2015, a survey by Standard & Poor showed that only 25% of Filipino adults are financially literate. Six years later, Bangko Sentral ng Pilipinas conducted a Financial Inclusion Survey which revealed only 2% of Filipino adults correctly answered all six basic financial literacy questions. The surveys highlight a concerning trend, that many Filipinos continue to struggle with managing their finances effectively, despite financial management systems have become more digitized and accessible.
FINANCIAL LITERACY GCASH DIGITAL FINANCIAL SERVICES COMMUNITY ENGAGEMENT PHILIPPINES
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