4,400 athletes to take part when games begin in Paris on Aug. 28
With an assist from Paul McCartney the Paralympic Games starts its 100-day race on Monday to the opening ceremony in Paris in August.
In 100 days from Monday, the Summer Paralympics opening ceremony on Aug. 28 will play out along a section of the Champs-Élysées and Place de la Concorde. The 4,400 athletes taking part will compete over the following 11 days watched by up to 2.7 million spectators in venues including ones beneath the Eiffel Tower and at Versailles Palace.
A turning point for the Paralympic movement came in London in 2012 when the host country rose to the occasion with huge ticket sales and a radically fresh approach to broadcasting it by Britain’s Channel 4. “Many broadcasters come to us in their preparations in different parts of the world and they normally ask, ‘What is Channel 4 doing?’” Parsons said. The IPC’s trailer inspired by McCartney’s “Rupert and the Frog Song” film is in that tradition.
In France and Paris, Parsons, acknowledged, “there still is a lot of work to do when it comes to the mindset of the people and their perceptions of persons with disability.
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