In a sit-down interview with CNA Luxury at the Patek Philippe Watch Art Grand Exhibition in Tokyo, the head honcho of the family-owned Swiss watchmaking giant talks about the search for new ideas, advice he has for his sons and why he is “not going to do a plastic watch”.
It is a Saturday morning and the Sankaku Hiroba event space at Tokyo’s Shinjuku Sumitomo building is packed with watch enthusiasts, cutting across different age groups and demographics.on Jun 10, the sixth edition of the exhibition and the first post-pandemic.. The fourth-generation boss of the watchmaking giant is looking jubilant as he gamely poses for photos with members of the crowd, who, in typical Japanese fashion, have formed a polite queue around him.
It has been four years since the last Watch Art Grand Exhibition. How does it feel to open the exhibition once again, and in Japan this time? Every one of us in the family, when we take over, we are taught a certain level of creativity, DNA and education about Patek. It’s also our duty to add our own DNA to the original Patek DNA created in 1839. That little part that we add to the brand makes a difference. You always have to adapt a little bit but still keep the same strategy and values behind a Patek Phillipe. You have to keep the same quality, but you also have to innovate with your own DNA ,without straying too far.
My sons would have to figure that out and still stick to tradition. Maybe in the future, we’ll see more traditional cases but I will not tell you what they are.
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