The growth of services that prize connection over obsession marks a healthy shift in social media.
BeReal is a social app developed in France where all users are told to post a photo of themselves and their surroundings at one randomly appointed time each day. Instead of perfectly angled selfies on the beach, you get double chins, laptop keyboards and crowds of bus commuters — in other words, the mundane moments of everyday lives.
The once-a-day routine is also what has driven tens of millions of people to play Wordle, the hit puzzle game now owned by New York Times that updates itself daily, and which encourages players to share yellow-and-green grid emojis of their results. But Wordle and BeReal’s current success also comes alongside a broader cultural change: a hardening awareness among consumers, and among teens and 20-somethings in particular, of the psychological risks of spending a lot of time on social media. That knowledge has compelled Gen Z to pioneer finsta accounts on Instagram to post more private and authentic photos for their close friends, or to start trends like #filterdrop.
“Using the metaverse takes time — being able to log on, and just the amount of focus you have to spend,” Wagner James Au, author of “” told me in February. “It takes a lot of time and attention.” You can’t, for instance, watch a movie and simultaneously check into the metaverse in the same way you might check your Facebook newsfeed during dull moments of dialogue.
In fact, not only are people not finding themselves lured back to the metaverse over and over as they have with Facebook, metaverse evangelists aren’t, either. “Very few of them actually use the metaverse with the degree of frequency that they say we’re all going to be using it,” Au noted.
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