PARIS : The opening ceremony for the Paris Olympics drew 28.6 million U.S. viewers, according to preliminary data from Comcast's NBCUniversal on Saturday, which the company said was the most-watched start to a summer Games since London in 2012.
Paris 2024 Olympics - Opening Ceremony - Paris, France - July 26, 2024. A general view showing wings and the Olympic rings on the Eiffel Tower during the opening ceremony. REUTERS/Pawel Kopczynski / File PhotoPARIS : The opening ceremony for the Paris Olympics drew 28.6 million U.S. viewers, according to preliminary data from Comcast's NBCUniversal on Saturday, which the company said was the most-watched start to a summer Games since London in 2012.
It is a crucial broadcast event for NBCUniversal which paid $7.65 billion to extend its rights to air the Games in the U.S. through 2032. NBCUniversal's Olympics media-rights deal is the largest in the world. Both the Tokyo and Beijing 2022 Olympics presented a challenging time zone for American audiences and were beset by the pandemic.
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