Last week the six biggest operators – Alphabet, Amazon, Apple, Meta, Microsoft and ByteDance – were forced to toe the line on competition, advertising, interoperability and more. It was a gamechanger
ast Wednesday was a landmark moment for the tech industry, or at any rate for that part of it that aspires to do business in the EU. It was the day when six of the biggest companies in the world had to start complying with the – the most sweeping law thus far aimed at regulating their activities in one of the world’s biggest marketplaces.
The act doesn’t apply to all tech companies, only to those with either a market capitalisation of more than €75bn , or having at least 45 million users and €7.5bn annual turnover in the EU. In effect, this means just Alphabet, Amazon, Apple, Meta,and ByteDance . The fact that five of the six are US companies has, of course, led to complaints that the pesky Europeans have it in for poor defenceless American giants. Cue violins.
What will this mean for consumers and end users of tech services in the EU? It depends on which companies and services they use. Android users will be able to choose which browser and search engine they want to use; and they’ll get more links to competing sites when searchingfor things such as flights and hotels.
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