FILIPINOS have embraced the proverb, 'Kapag maiksi ang kumot, matutong mamaluktot ,' in 2024, adapting resourceful purchasing habits amid rising prices.The latest Sari IQ report by Packworks , a Filipino B2B platform for sari-sari stores, highlights this resilience.Sales of seasoning mix items grew by 80 percent, while recipe mix sales surged by 72 percent, reflecting Filipinos' ingenuity in enhancing affordable ingredients.
Es Andoy Montiel, Packworks’ chief data officer, unveils key insights in the first-ever Sari-Sari Store Innovation Summit. The products also expanded to 69 percent and 79 percent more stores, respectively.'The resilience of Filipinos shines through in their adaptive purchasing habits. These insights highlight shifting preferences and enduring ingenuity amid economic challenges,' said Andoy Montiel, Packworks' chief data officer.Bicol recorded the highest sales growth, with P616 million in gross merchandise value , moving up four positions from 2023.
Study: Pinoys Become More 'Madiskarte' In 2024
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