Though he was born and raised in Ottawa, Vivek Sharma grew up speaking Punjabi at home before he learned English.
Vivek Sharma racked up hundreds of thousands of followers across social media with videos where he speaks theth Punjabi — words and expressions borrowed straight from his grandmother’s vocabulary.Vivek Sharma racked up hundreds of thousands of followers across social media with videos where he speaks theth Punjabi – words and expressions borrowed straight from his grandmother’s vocabulary.
Due to his family's background, he learned a more traditional form of the language, mostly spoken in rural areas. While he says most of his fans on TikTok are from Canada or the United States, Sharma also gets comments from as far as Australia, South Africa and the United Kingdom, from people bonding over words they recognize in their own Punjabi households.Sharma says to his surprise, most interactions on that platform, where he goes by @sharmeyandamunda , are from people who actually live in India.
"There is a certain lilt, there's a certain tone, which has come because of his living in the diaspora," said Parmar, who specializes in South Asian literature and cinema, and migration and diaspora studies.But Parmar adds that Sharma's videos also have a certain appeal for Indians, including those of her older generation.
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