There's more than meets the eye with the latest trend in fashion.
When it comes to designing clothing that makes us question what we’re actually seeing, forward-thinking creativity and intricate-design techniques are essential. Optical illusions enable clothing to take on a life of its own by transforming the body into otherworldly shapes and depictions, prompting a conversation between the wearer and the world around them.has been a favoured design approach for many creatives over the past century.
Two French designers in particular made optical illusions their trademark: Manfred Thierry Mugler and Jean Paul Gaultier. Mugler turned women into sexy motorcycles, floating Medusas, chromed-out robots and flamboyantly colourful birds in jaw-dropping spectacles. And for his fall/winter 1995 collection, Gaultier, inspired by the technology race happening at the time, created a cyber print featuring strategically placed different-coloured dots that outlined the wearer’s silhouette.
Across the pond, up-and-coming British designer Di Petsa has been making waves with one particularly flattering design: the “Wetlook.” The celebrity favourite makes one look like they are wearing a soaked garment—a perfect recreation of the see-through, body-clinging effect of water on fabric in the most romantic way. She says her inspiration for these coveted pieces was the idea of creating a vision of a totally wet woman embracing the fact that we come from water.
Playing with perspective and dimensions to create optical illusions is a technique used in other creative media to make us rethink how we perceive things. Fascinated by the tension between abstraction and figuration, fashion photographer and director Alex Black has developed a scanning technique that makes models and the clothing they’re in look two-dimensional, something she’s used in editorials forand campaigns for Tom Ford and Diesel.
As designers are on a constant quest to make their mark in the world of fashion, their use of optical-illusion techniques can be surprising, to say the least. For his last-ever collection as Gucci’s creative director, Alessandro Michele made us do a delightful double take. His spring/summer 2023 show, Twinsburg, was a tribute to his mother and her twin, who both raised him equally.
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