If you look it up today, you will find that Tamara Vrooman became CEO at YVR on Canada Day in 2020. But it wasn’t the YVR we knew. And she couldn’t be the CEO we knew, even the CEO that she knew.
But it wasn’t the YVR we knew. Airport traffic had plummeted, social and economic uncertainty reigned, restrictions seized our conditions of life and particularly those of our travelling life.
“I did struggle at first to be candid around how to do that when I was the only person in the office for days and days and days on end. And nobody was taking meetings, and nobody was going anywhere.” “It was hard for me to just sit here and look into a camera, get no feedback on a screen of people who were afraid to turn on their cameras, and talk to them about who I am,” she recounts. “I’m their new CEO. They’ve never laid eyes on me. We’re in a tough, tough spot, historically difficult as an industry – tonnes of uncertainty, both around people’s personal health and fear around having to come into work as essential workers, as well as the future of our business.
The community of the airport is reconvening from and for most all destinations: 86 per cent of what it was three years ago, 109 per cent domestically, all but the routes between here and China largely reconstituted, and the largest increase in passengers in the airport’s 90-year history. The first two-plus years have given YVR and its leader time to reflect on its many systems, refine a few, and prepare for new contexts dictated by different imperatives: Smaller aircraft, constant career training to retain employees and of course reconciliation.
“Remember, these are people who come here by circumstance, not by choice, and so highly vulnerable, traumatized, tired beyond belief and thrown out, really forced to leave their homes, sometimes their homes of many generations. And the fact that Musqueam elders instantly understood the importance of welcoming these people to their territory in a meaningful way, in the dead of night, in sleet, snow, rain.
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