Quebec’s top language cop targets franglais
features a peregrine falcon, a once-endangered species that has experienced a comeback after efforts to save it. The spot uses English slang popular with Quebec teens to describe the bird as “sick,” “chill” and “insane.” It ends with a warning: “In Quebec, French is in decline. Let’s reverse the trend.”
For a generation of artists that broke onto the cultural scene during the Quiet Revolution of the 1960s, the use of popular Quebec French, known as– with its working-class accent, anglicisms and English syntax – was seen as an act of emancipation. The plays of Michel Tremblay spoke to Québécois in their real language, not the classical French of Molière or Racine. A countermovement of French language purists emerged to challenge this trend.
Or rather Kendrick Lamar. American rap music has had more influence on the language spoken by young Quebeckers than any 16th-century British playwright. And Québécois rap artists are among the most inventive users of franglais, reflecting their reality as members of the most wired generation of Quebeckers ever.
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