Opinion: Beyoncé tickets go on sale Tuesday. After Ticketmaster's fiasco with Taylor Swift, will we seen an encore? At what price point does attending a concert become unaffordable wherein people are no longer watching their favourite artists perform?
Beyoncé recently announced a world tour that includes stops in Toronto. Tickets for the Toronto shows in July go on sale Tuesday. After Ticketmaster’s problems with handling Taylor Swift’s tour in November — when its ticketing system was overwhelmed — many are questioning if we will see an encore.
During testimony, Berchtold claimed there’s sufficient competition despite facing allegations about possessing a near monopoly in the concert business. Additionally, he offered an apology to Swifties. Still, the circumstances are different when buying tickets for a noteworthy concert. Fans are commonly placed on a wait-list by Ticketmaster and made aware that there’s many others simultaneously seeking seats. If gaining access to purchase tickets online, it’s then a frantic race against time and others to secure desired seats.
When a company operates in monopolistic conditions, complacency can be an outcome. A company may have insufficient incentive to innovate without the threat of key competitors. A lack of competition can also lead to exorbitant prices.
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