With a slew of announcements this week, it seems Google might, after many years, be taking the Pixel brand seriously again — and based on Google’s own optimism, there may well be reason for consumers to as well. Opinion by navalang
The history of capitalism is littered with products that were great, but still failed. The video format Betamax is one such famous flop: technically better than VHS, but usurped due to its lack of customer friendliness and marketing.
At an event Thursday, Google announced a new Pixel 7 and Pixel 7 Pro with the expected improvements in performance and camera quality. There is now finally a Pixel Watch, which folds in the features of Fitbit after Google acquired it. And a promising-looking tablet is on the way next year. It’s an aggressive move from Google, and one expected to have an effect. Nikkei reports that the company doubled orders to 8 million units. Keep in mind that Apple sells 10 times that amount a year; but given that some past models have sold 200,000 units in a quarter, it’s a sign of optimism nonetheless.
Where it did not succeed, however, was in sales or in moving the market much. What Google wanted with Pixel was akin to what Microsoft did and is still doing with the Surface line: produce the best example of what an operating system could do to both create a new hardware revenue stream for the parent company, but also encourage partner companies to up their game.
The new Pixel 7 and Pixel 7 Pro look to follow on that success. There is also a Pixel Watch that seems likely to finally give Android users an equivalent device to the Apple Watch. Early looks are cautiously optimistic.
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