Alberta is going after Toronto and Vancouver workers in its latest marketing campaign
Albertans may have developed a complicated relationship with Confederation, but there’s one aspect for which the province still shows a healthy appetite: labour mobility.
This is hardly the first time Alberta has counted on an influx of skilled workers to help keep its economic wheels turning. During the commodities boom of the tail end of the 20th century and the beginning of the 21st, Alberta was a huge beneficiary of a key economic feature of Confederation: the free movement of labour across provincial boundaries.
Average wages in Alberta are the highest in the country. It has the youngest population among provinces, and one of the most highly educated. Albertans pay some of the lowest provincial income taxes in the country, and they don’t pay provincial sales tax, a savings of anywhere from 6 per cent to 10 per cent over other provinces.
The UCP government has painted itself as a reluctant outsider in Confederation that sees confrontation as its best way to address its grievances – a message that has gained a great deal of traction among the province’s large base of conservative voters. Premier Jason Kenney derides the type of highly educated urban professionals who fill the Bloor-Yonge station every day as “Laurentian elites.”
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