RIO DE JANEIRO, May 1 — Madonna’s long-awaited free concert on Rio de Janeiro’s Copacabana Beach has upended the neighbourhood, with over a million fans expected — but for...
Pundits: Ramasamy’s anti-Pakatan campaign will chip away at KKB majority, but not enough for a Perikatan upset on May 11
Madonna’s fourth performance in Rio will contribute some 293 million reais to the local economy, an income 30 times higher than what city authorities invested, according to the mayor’s office.“This will undoubtedly be one of Rio’s biggest international events. It will boost our economy and attract tourists from Brazil, Latin American and all over the world,” said the city’s Tourism Secretary Daniela Maia.
“A guy came in, took a photo and a video, and sent them to a fan club with 150,000 followers in Portugal. From there, it jumped to TikTok and Instagram,” she says. The mayor’s office has prepared an operation equivalent to New Year’s Eve celebrations in Copacabana, one of the most famous in the world that typically brings down some one million people.
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