Reuters investigates the rise of OnlyFans, a social media platform that has become a global phenomenon by blurring the lines between pornography and the creator economy. The article explores OnlyFans' journey from its humble beginnings as a porn-free site to its current status as a multi-billion dollar enterprise, highlighting the role of adult performers and influencers in its success.
This is AI generated summarization, which may have errors. For context, always refer to the full article. OnlyFans is among the world's most successful social media platforms — but a secretive one. Reuters traces its journey from an obscure, porn-free site to an adults-only phenomenon turbocharged by erotic performers and influencers.With $1.
3 billion in revenue and over 300 million users, the fast-growing company has fused sex work with the online creator economy so successfully that it has branched out into comedy, music and motor-racing.It has just a few dozen employees even as its user base has almost quadrupled in recent years. Its billionaire owner is rarely seen in public or even mentioned in talks by its CEO. There’s no company sign outside its registered London address, and a significant but secretive part of its operations — including content moderation — is based in Ukraine, a country at war. Reuters traced OnlyFans’ journey from an obscure, porn-free site created by a British family to an adults-only social media phenomenon turbocharged by erotic performers and celebrity influencers, worth billions of dollars. As it’s grown, OnlyFans has sought to use explicit content — its seemingly bottomless source of revenue — as a springboard to greater scale, positioning itself as a tech pioneer with a place among social media giants such as Instagram and X. Key to that effort is making porn more socially acceptable and distancing the company from the abuses often associated with the industry. The public face of OnlyFans is CEO Keily Blair, an Irish lawyer and self-described feminist and “safety nerd” promoted to the top job in 2023. In public appearances, Blair, 42, presents the platform as lucrative and empowering, particularly for women, and often mentions her two daughter
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