Adverts reveal the ways the public is being targeted via Facebook ahead of the general election.
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Ads were also run by Best for Brexit and Best for Britain - two campaigns on opposite sides of the Brexit debate. The"Why am I seeing this ad?" message often read:"Conservatives want to reach people like their customers," over 18 and in England. But one"Why am I seeing this?" message gives useful insights into the workings of Facebook's"lookalike audience" feature, used by many of the parties.
"They got my age right is all you can say," wrote one person about a Conservative ad aimed at anyone over 18.Someone in the Chorley constituency of the new speaker Sir Lindsay Hoyle wondered why the Labour Party was targeting him with an ad when it would not need to contest that seat.
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