OnePlus India reshuffles leadership amid offline boycott, appoints Chinese exec Robin Liu as CEO despite calls for local talent.
is undergoing a leadership reshuffle in India, with veteran Robin Liu returning to head its operations. This comes amidst a boycott from offline retailers and the Indian government’s push for local talent in leadership roles.Liu, who previously served as the head of sales for OnePlus India for nearly two years, replaces Lincle Peng, who has stepped down.
The reshuffle comes at a critical time for OnePlus India. The company has been facing friction with its offline retailer network. In April, major retail chains across several Indian states halted sales of OnePlus phones citing issues like low profit margins, delayed settlements of claims, and product bundling practices. The South Indian Organised Retailers Association accused OnePlus of prioritizing online channels and neglecting robust distribution through traditional retail stores.
This discontentment also extended to northern regions, with retailers alleging OnePlus of diverting stock from offline channels to online aggregators, disrupting sales cycles and tax collection. While OnePlus claims to have settled most outstanding claims, ORA members report a remaining 10-20% unresolved, leading to a continued halt in purchases since April.
The appointment of a Chinese executive to lead Indian operations stands in contrast to the Indian government’s efforts to promote local talent in leadership positions. This decision by OnePlus might raise further questions regarding the company’s commitment to the Indian market and its long-term strategy for offline retail partnerships.in Milan to unveil the Nord 4 smartphone.
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