Web3 advertising platform Addressable is tapping into AppsFlyer’s mobile analytics to improve marketing for mobile applications.
On-chain wallet data promises to be a game-changer for companies looking to target Web3 users, developers and traders — but this hinges on infrastructure connecting wallets to social media profiles.
Addressable’s platform allows advertisers to target specific Web3 wallets from different EVM chains. Source: Addressable Considering that most Web3 wallets are alphanumeric and anonymous, many advertising platforms cannot target wallet owners. Addressable’s infrastructure combines conventional Web2 information with blockchain data to target a niche but growing sector of the internet:
“The thing about crypto is most products aren’t a commodity. My mother wouldn’t understand most crypto products. So a tweet on X just flies by anybody who is not native and doesn’t understand that.”
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