League executives will travel to Las Vegas to negotiate city hosting a pair of round one games and tap into booming betting market
“Like him or loathe him, V’Landys is all about the dollar,” said Colin Smith, of advisory firm Global Media and Sports.
“I can’t say exactly how they’ll sign the deal, but they’ll get a share of the sports betting and have exclusivity options with broadcasters and the gambling companies,” Smith said. “They could also get exclusive sponsorships as well.” Jason Bourne, a professor at the Miami University Institute on Responsible Gaming, said the NRL’s primary motivation was likely the “very lucrative television, advertising and sponsorship markets”.“While legal sport gambling is relatively new to the US, it is a very large and fast-growing market in the tens of billions of [US] dollars,” Bourne said.esports and gaming sectors
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