We're pleased to announce a three-year partnership with Kia Australia which will see Kia become the official naming-rights partner of Kia Thursday Night Football, Premiership matches, State of Origin and Magic Round Brisbane!
The three-year deal will see Kia become the official naming-rights partner of Kia Thursday Night Football while also taking on key media assets throughout all ARLC events including Premiership matches, State of Origin and Magic Round Brisbane.
With the Thursday night fixture rated as the most-watched slot on the rugby league weekend based on average viewership, NRL CEO Andrew Abdo said he was delighted with the partnership and said there was great synergy between the two organisations.“Kia have done a remarkable job with their growth, and it’s a credit to Damien and the management team to deliver in the way they have over the past seven years.
This is a win for fans as much as it is a win for the NRL because we know that Kia is a brand that really gets behind the sport at all levels and can bring a lot of value.“We want to partner with the best in every industry, and it’s great to bring a vehicle partner in that we are extremely proud to be associated with.”
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