Not exactly the winner - BusinessWorld Online

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Not exactly the winner - BusinessWorld Online
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OPINION | Not exactly the winner [By Tony Samson] READ:

It’s not always necessary to be a winner to draw some consolation in an award not given. Being in a list as a contender can be enough. Sometimes just having been considered for a big prize is a way one insists on being introduced — she was on the list of nominees of an award which went to some other country. Even when there was really no nomination process in this field.

Beauty pageants have mastered the art of handing out consolation prizes to non-winners. Before coronation night, titles are handed out for talent, friendliness, and photogenic appeal. Sponsors jump into the show with minor prizes allowing this “winner” to serve as brand ambassadress for beautiful toenails. On the big night itself, the short list of finalists is designated as a “court of honor.” The second placer is called the first runner-up.

A list of candidates, even in the shortened one found in the printed ballot as approved by the electoral regulators, doesn’t mean much except for the souvenir hoarder who will keep a sample ballot with his name on it as well as records of unwatched debates when he next speaks at a commencement exercise, via Zoom.

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