Nokia changes iconic logo to signal strategy shift

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Nokia changes iconic logo to signal strategy shift
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Nokia still aims to grow its service provider business, where it sells equipment to telecom companies, but its main focus is now to sell gear to other businesses

announced plans on Sunday to change its brand identity for the first time in nearly 60 years, complete with a new logo, as the telecom equipment maker focuses on aggressive growth.

He was speaking ahead of a business update by the company on the eve of the annual Mobile World Congress which opens in Barcelona on Monday and runs until March 2. “We had very good 21 per cent growth last year in enterprise, which is currently about 8 per cent of our sales, 2 billion euros roughly,” Lundmark said. “We want to take that to double digits as quickly as possible.”

“The signal is very clear. We only want to be in businesses where we can see global leadership,” Lundmark said.

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