A potential multimillion dollar sales boost is on the table for the winning team’s sponsor
When England and Spain face off in Sunday’s Women’s World Cup final, there will be more than sporting pride at stake. A potential multimillion dollar sales boost is also on the table for the winning team’s sponsor – Nike, or Adidas.home jersey for the World Cup-winning U.S. National Women’s Team became the top-selling soccer jersey, for both men and women, ever sold on its website, executives told investors.
Now long-time rivals Nike, sponsoring England, and Adidas, sponsoring Spain, will be hoping to build on that performance. An unpredictable tournament with major power players knocked out early created bumps in demand for merchandise from the two sportswear giants. The England women’s jersey, priced at 79.95 pounds , was sold out in all sizes except for extra-small on retailer JD Sports’ website on Wednesday, mimicking the demand seen during the Lionesses’ historic run to the European Championship last year.
Adidas said it sees “continued demand” for Spain jerseys and is replenishing stocks in retail partners and its own stores. Its replica jerseys are priced at 90 euros, while authentic jerseys cost 140 euros.
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