Nike has suspended its partnership with and paused support for Hockey Canada as the sports organization faces increasing pressure to handle alleged sexual assaults.
Nike spokesperson Sandra Carreon-John says the athletic brand made the move because it was "deeply concerned" by the ongoing reports around Hockey Canada.
She says Nike believes "significant and substantive" action is required to support athletes and transform hockey for future generations. The company will continue to monitor the situation and says it awaits more information around what Hockey Canada will do to support investigations into the sexual assaults.
Nike joins a growing list of top-tier sponsors including Telus Corp., Scotiabank, Tim Hortons and Canadian Tire Corp. that have pulled their support for hockey's national governing body in recent days. Hockey Canada's website lists Nike a one of four premier marketing partners and says it has held that role since 1999.
Philippines Latest News, Philippines Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Tim Hortons pulls Hockey Canada sponsorship for 2022-23 season as Hockey Quebec withholds fundsTim Hortons says it won\u0027t sponsor any Hockey Canada men\u0027s programming this season.
Read more »
Tim Hortons pulls Hockey Canada sponsorship for 2022-23 season as Hockey Quebec withholds fundsTim Hortons says it won\u0027t sponsor any Hockey Canada men\u0027s programming this season.
Read more »
Hockey New Brunswick to withhold player fees from Hockey Canada - Daily FaceoffPremier Blaine Higgs also said pulling out of hosting duties for the World Junior Championship isn't off the table.
Read more »
Hockey Alberta won't withhold fees to Hockey Canada, but demands answersHockey Alberta won't call for resignations or withhold fees to Hockey Canada, but it is demanding answers from leaders. yyc HockeyAlberta HockeyCalgary
Read more »
Hockey Quebec withholds funds from Hockey Canada, Tim Hortons pulls sponsorship - BNN BloombergHockey Quebec says it has lost confidence in Hockey Canada and will not transfer funds to the national organization, while a well-known Canadian brand extended its sponsorship boycott.
Read more »
BC Hockey to 'monitor' unfolding Hockey Canada sex assault scandal for nowBC Hokcey is waiting to decide whether or not to sever ties with its national counterpart as a scandal surounding Hockey Canada's handling of alleged sexual assaults grows by the day.
Read more »