NIKE, Inc. is dominating NBA All-Star Weekend, displaying its dedication to the game with exclusive events, exhibitions and product drops across its
industry-defining portfolio of Nike, Jordan Brand and Converse.
Nike will also debut its new Black Label Collection in the Bay Area during All-Star Weekend. The all-black line cuts out noise and is unified by materials that embody each silhouette’s namesake athlete: Giannis Antetokounmpo, Devin Booker, Kevin Durant, Sabrina Ionescu, LeBron James, Ja Morant and Victor Wembanyama. The quantity of each silhouette coincides with the year each Nike athlete was born.The Nike Black Label Collection also features the new G.T.
Creating the next 40 years of greatness alongside the next generation of athletes and sneaker fans, Jordan Brand will bring the best it has to offer to the Bay Area — showcasing sport, competition and sneaker culture with exclusive drops, immersive exhibitions, community showcases and more.At the center of Jordan Brand’s Bay Area presence will be the Jordan Fam Fest: the ultimate celebration of the Brand’s culture, legacy and family, built in collaboration with Oakland icon Marshawn Lynch.
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