Nickelback knows you might hate them.
A remarkable number of young people were there, too, including Will Caruna, a 24 year-old Torontonian who was wearing a T-shirt covered with pictures of Chad’s face. “I heard them on the radio growing up, and then that sort of becomes a soundtrack of childhood,” he said. “Honestly, their music makes me happy. They get me through the day.”
“The complaints against Nickelback aren’t unusual: ‘Their songs are formulaic.’ But I think sometimes people want to hear vacuous, dumb ,” says Mike in the film. Six years ago, when the band commissioned director Leigh Brooks to start filming them, they hadn’t planned on tackling the hate. They were just gathering footage for an electronic press kit for their “Feed the Machine” album, and maybe so their kids could have a history of the band. But for it to become a documentary, Brooks and Jones told the guys they’d have to address it. The joke among the band, said Brooks, was “these are the guys we pay to run away from.
At first, the blowback came from other musicians. They got signed to a metal label, Roadrunner Records, as the sole mainstream rock guys. The animosity was instant. Corey Taylor, frontman of the label’s other biggest band, Slipknot, called Chad “Shaggy from ‘Scooby-Doo.'” “I can just imagine the murderer saying, ‘I’m so sorry I took my picture with Nickelback,'” said Ryan.“I think it created a level of fear in our group of almost every decision,” Mike said.The biggest casualty was print press. “Chad just stopped,” said Ryan. This seems to have happened after Ian Winwood wrote an article for Kerrang! entitled “Chad Kroeger, what a c—.”
The real crux of the hatred, said Mike, might be that people think they’re simply too unremarkable to be this ubiquitous. “I think there is an element to some of the vitriol that I think people look at us and they say, ‘Why these guys?’ You know, ‘Why should they be famous? Why should everybody like their music? Why do they deserve that?'” he said. “‘They’re just regular guys. They don’t look like David Bowie. They’re not The Beatles.
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