The NFL drew in a massive audience on Christmas Day, surpassing the NBA's holiday viewership for the first time in recent years. With two games broadcasted on Netflix, the NFL reached an unprecedented 65 million viewers, while the NBA averaged 5.25 million viewers across its five games.
LEBRON JAMES and the National Basketball Association ( NBA ) are going to have make room for the National Football League ( NFL ) on Christmas . Netflix set records as the most-streamed NFL games in US history while the NBA had its best holiday numbers in five years according to Nielsen. The NFL and Nielsen said 65 million US viewers tuned in for at least one minute of one of the two NFL games.The NBA ’s five-game slate averaged about 5.
25 million viewers per game across ABC, ESPN and its platforms, according to the league and Nielsen. “I love the NFL,” James jokingly said in his televised postgame interview Wednesday night. “But Christmas is our day.”Even though the NBA had the sports calendar to itself on December 25 for many years, the NFL has made Christmas one of its tentpole events during the regular season, joining Kickoff Weekend and Thanksgiving. Hans Schroeder, the executive vice president of NFL Media, took James’s comments in jest while also being joyful about the first season of the league’s three-year partnership with Netflix. “The numbers speak for themselves and LeBron can have his own view, and I’m sure more people will look at that because of this,” he said. “But, you know, we’re focused on the NFL and we’re thrilled with the results this year with the Christmas on Netflix and we’re excited to continue to build that over the next couple of years.” Both NFL games surpassed the previous mark of 23 million for last season’s American Football Conference (NFC) wild-card game between the Miami Dolphins and Chiefs on Peacock. Viewership for Ravens-Texans peaked with the Beyoncé Bowl. The nearly 13-minute halftime performance averaged over 27 million viewers. The viewer figures include the audience on Netflix, mobile viewership on NFL+ and those who tuned in on CBS stations in Pittsburgh, Kansas City, Baltimore and Housto
NFL NBA Christmas Netflix Viewership
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